PRISMACOLOR COLORED PENCILS
Finding healthy ways to unwind after work is a growing concern for many young professionals leaving school and entering the workforce. Our Prismacolor campaign is focused on the destination shade names highlighting how these pencils can transport you somewhere more relaxing, without using up any more of your personal days. We focused on magazines, posters, outdoor billboards, and social media in order to reach our target audience.
Our campaign was built around the idea of a mental vacation with the colored pencils named after popular destinations. This was our print magazine concept.
This is our social media post concept. It goes along with an idea for a vacation give away, where customers can submit drawings with the destination pencils for a chance to win a real getaway.
This was our outdoor billboard concept, we designed it to be eye-catching and legible from the road.
This final concept is for a poster, playing on a concept that is relatable for the target market, being out of vacation days.