Olympiana Authentic Greek yogurt faced the common challenge of a lack of brand awareness among the target market. Our campaign focused on highlighting the protein content and tied in the history of the brand to make a campaign that would allow Olympiana to stand out in a crowded category. To do this we created a print magazine ad, transit posters, an outdoor board, and an Instagram story post.
This is our print magazine ad, it was our first strong idea for this campaign and it set the tone for future ads.
This Instagram story post features the hashtag #maybeitwastheyogurt that fans of the brand could use to share their stories.
Our outdoor transit series takes the greek pottery style but creates our own mythological characters with comically large spoons.
Finally our outdoor board features the same characters training for the Olympics and fueling with Olympiana.
