The Specialized Mode
Most commuters choose not to wear helmets on their way to the office, favoring form over function. The Specialized “Mode” helmet meets both of these needs, so we focused our campaign on bringing product awareness to the target of young corporate commuters. Our relatable, corporate jargon themed campaign focuses on advertising channels including magazine, transit and outdoor.
The traditional full page magazine ad. It introduces our campaign and can be run in publications popular with the young corporate world.
Outdoor transit ad, works well with the humor and irony of the campaign putting a bus crash on a bus station.
Our outdoor poster ad, featuring an eye-catching POV relatable for many commuters.
